SOCIAL MARKETING

Workshop PowerPoint presentations

Changing environmental behavior: Creating effective programs
Annette Frahm's workshop for participants in Lake Washington/Cedar/Sammamish watershed salmon recovery efforts. Click here for a pdf.

Web sites

Tools of change/Outils de changement: Proven methods for promoting health, safety and environmental citizenship
Includes a planning guide, examples of different approaches, case studies, and access to on-line workshops.
http://www.toolsofchange.com

Fostering sustainable behavior: Community-based social marketing
Includes an on-line guide, articles, case studies and reports on planning and implementing social marketing projects.
http://www.cbsm.com

Books and papers

Fostering sustainable behavior: An introduction to community-based social marketing
Doug McKenzie-Mohr, William Smith

Hands-on social marketing: A step-by-step guide
Nedra Kline Weinreich

Social marketing: Improving the quality of life
Philip Kotler, Ned Roberto, Nancy Lee

Changing behavior: Insights and applications
Annette Frahm et al.
http://www.govlink.org/hazwaste/publications/behaviorchange96.pdf

GREEN LANDSCAPE MAINTENANCE & MARKETING

Greener landscape maintenance: Why it’s important & how your HOA can go green

Annette Frahm’s presentation for homeowners associations on how and why to change their landscape maintenance practices. Click here for a pdf.

Greener landscape maintenance: How it can benefit your community association

Annette Frahm, published in the Washington State Community Associations Institute Journal, March/April 2009
Click here to read the article.

Seattle Public Utilities web site
Resources related to greener landscape maintenance for homeowners associations.
Click here to visit the site.

GREEN MARKETING

The market is going greener! Ideas for the green industry

Annette Frahm’s PowerPoint for landscapers on how to take advantage of the growing green market, presented at workshops at the Northwest Flower & Garden Show and elsewhere.
Click here for a pdf.

Lifestyles of Health & Sustainability (LOHAS)

Provides details on a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice.
http://www.lohas.com

Greenbiz.com

Web sites, workshops, electronic newsletters and more on how to align environmental responsibility with business success.
http://www.greenbiz.com

Northwest Ecobuilding Guild
An association of builders, designers, homeowners, tradespeople, manufacturers, suppliers and others interested in ecologically sustainable building. Publishes annual Green Pages.
http://www.ecobuilding.org

Sustainable Industries Journal
Covers green building, clean energy, technology, agriculture, marketing and other topics related to environmental innovation.
http://www.sijournal.com

Coop America
Promotes economic action for a socially just and environmentally sustainable society. Publishes National Green Pages of screened green businesses.
http://www.coopamerica.org

MARKET RESEARCH

Books

How to conduct your own survey
Priscilla Salant, Don A. Dillman

Mail and internet surveys: The tailored design method: 2007 update with new internet, visual, and mixed-mode guide
Don A. Dillman

Web sites

The Focus Group Center, Market Navigation, Inc.
Includes a number of articles on how to get more from focus groups.
http://www.mnav.com/qualitative_research.htm

Web surveys

A number of sites offer tools for creating web surveys; here is one of the most well known.
www.surveymonkey.com