SOCIAL MARKETING

Workshop PowerPoint presentations

Changing environmental behavior: Creating effective programs
Annette Frahm's workshop for participants in Lake Washington/Cedar/Sammamish watershed salmon recovery efforts. Click here for a pdf.

Web sites

Tools of change/Outils de changement: Proven methods for promoting health, safety and environmental citizenship
Includes a planning guide, examples of different approaches, case studies, and access to on-line workshops.
http://www.toolsofchange.com

Fostering sustainable behavior: Community-based social marketing
Includes an on-line guide, articles, case studies and reports on planning and implementing social marketing projects.
http://www.cbsm.com

Books and papers

Fostering sustainable behavior: An introduction to community-based social marketing
Doug McKenzie-Mohr, William Smith

Hands-on social marketing: A step-by-step guide
Nedra Kline Weinreich

Social marketing: Improving the quality of life
Philip Kotler, Ned Roberto, Nancy Lee

Changing behavior: Insights and applications
Annette Frahm et al.
http://www.govlink.org/hazwaste/publications/behaviorchange96.pdf

MARKET RESEARCH

Books

How to conduct your own survey
Priscilla Salant, Don A. Dillman

Mail and internet surveys: The tailored design method: 2007 update with new internet, visual, and mixed-mode guide
Don A. Dillman

Web sites

The Focus Group Center, Market Navigation, Inc.
Includes a number of articles on how to get more from focus groups.
http://www.mnav.com/qualitative_research.htm

Web surveys

A number of sites offer tools for creating web surveys; here is one of the most well known.
www.surveymonkey.com

GREEN MARKETING

Lifestyles of Health & Sustainability (LOHAS)

Provides details on a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice.
http://www.lohas.com

Greenbiz.com

Web sites, workshops, electronic newsletters and more on how to align environmental responsibility with business success.
http://www.greenbiz.com

Northwest Ecobuilding Guild
An association of builders, designers, homeowners, tradespeople, manufacturers, suppliers and others interested in ecologically sustainable building. Publishes annual Green Pages.
http://www.ecobuilding.org

Sustainable Industries Journal
Covers green building, clean energy, technology, agriculture, marketing and other topics related to environmental innovation.
http://www.sijournal.com

Coop America
Promotes economic action for a socially just and environmentally sustainable society. Publishes National Green Pages of screened green businesses.
http://www.coopamerica.org