Resources
Social Marketing
You may also be interested in: Persuasive Communications and Behavioral Economics // Social Marketing // Green Marketing // Market Research // Green Landscape Maintenance & Marketing
Workshop PowerPoint presentations
Changing environmental behavior: Creating effective programs
Annette Frahm's workshop for participants in Lake Washington/Cedar/Sammamish watershed salmon recovery efforts.
Click here for a pdf.
Web sites
Tools of change/Outils de changement: Proven methods for promoting health, safety and environmental citizenship
Includes a planning guide, examples of different approaches, case studies, and access to on-line workshops.
www.toolsofchange.com
Fostering sustainable behavior: Community-based social marketing
Includes an on-line guide, articles, case studies and reports on planning and implementing social marketing projects.
www.cbsm.com
Books and papers
Fostering sustainable behavior: An introduction to community-based social marketing
Doug McKenzie-Mohr, William Smith
Hands-on social marketing: A step-by-step guide
Nedra Kline Weinreich
Social marketing: Improving the quality of life
Philip Kotler, Ned Roberto, Nancy Lee
Changing behavior: Insights and applications
Annette Frahm et al.
Click here for a pdf.
