Resources
Persuasive Communications and Behavioral Economics
You may also be interested in: Persuasive Communications and Behavioral Economics // Social Marketing // Green Marketing // Market Research // Green Landscape Maintenance & Marketing
PowerPoint presentations
Cutting to the chase: Proven methods to change environmental behaviors
Annette Frahm's presentation at the 2011 Storming the Sound conference, Seattle.
Click here for a pdf.
Web sites
Influence at work: Proven science for business success (Robert Cialdini)
Includes articles, videos, blog, trainings, other information.
www.influenceatwork.com
Predictably irrational (Dan Ariely)
Includes demonstrations and a blog.
www.predictablyirrational.com
Books
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Influence: Science and practice (5th ed.)
Robert B. Cialdini
Brain Rules
John Medina
Sway: The Irresistible Pull of Irrational Behavior
Ori Branfman,Rom Branfman
Predictably Irrational
Dan Ariely
Nudge
Richard H. Thaler, Cass R. Sunstein
